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iFoundries Blog : Helping Business Grow

Content Marketing VS SEO: Do Local Small Businesses Need Both?

Posted by Meryl Ann Oh on April 21, 2017

in Search Engine Optimization (SEO)

Content marketing VS SEO, and the debate goes on.

Marketing companies all over Singapore are going through a bulk of confusion over this.

Are they two very different things? Are they at odds with each other? So are we to be prioritising one before another?

Today, we are here to debunk all myths.

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7 Digital Marketing Rules To Turn Your Online Business Into A Lead Generation Machine

Posted by Meryl Ann Oh on April 07, 2017

in Inbound Marketing, Digital Marketing

The buying process has changed.

Marketers are scrambling to find new ways to reach buyers today.

From old marketing days to this age where digital reigns supreme, the concept of “lead generation” has drastically differed.

61% of marketers reported that generating high quality leads was problematic for their organization in a recent study.

With ever-increasing competition for the same shares of consumer attention and dollars, the lead generation game rises sharply with heat in every digital environment.

Effective lead generation is now executed across multiple digital channels and is constantly undergoing evolution at a rapid pace.

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Planning For A Dynamic Inbound Ecommerce Strategy To Skyrocket Your Business This Year

Posted by Meryl Ann Oh on March 24, 2017

in Inbound Marketing, E-Commerce


We’re completely over having traditional outbound marketing tactics marching up, shafting promotional messages and sales pitches aggressively in front of our faces.

Using a soft, subtler approach, inbound marketing has taken over every digital industry.

In a nut shell, what does inbound marketing function to achieve?

A long term, valuable sordid customer relationship that always, ultimately lead to sales.

Sounds simply too good to be true?

Well, you’ll see how inbound marketing and e-commerce are a perfect match.

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2017's Customer Retention Hacks For All F&B And Retail Ecommerce In Singapore

Posted by Meryl Ann Oh on March 10, 2017

in Inbound Marketing, Personalization, E-Commerce, SME, Digital Marketing

We’ve heard this time and time again- the easiest way to grow our customers is not to lose them.

Are we then largely neglecting Retention Marketing in our e commerce business, where the competition crowd is getting increasingly larger by the day, with ad, clicks and conversions rising exorbitantly in cost?

Honestly, when was the last time you tried to re-engage your clients for an upsell?

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Marketing To Millennials: 5 Tips Every Local Entrepreneur Should Tap Onto For Great Business Success

Posted by Meryl Ann Oh on February 24, 2017

in Inbound Marketing, Mobile Optimised Website, News, Digital Marketing

Love them or hate them, Millennials (people born between 1977 and 1997 with age range of 18-37) have been driving topics in the marketing industry in most recent years.

We’d think that Millennials’ behaviour are being greatly shaped by digital, having grown up in a world where every aspect of their interactivity is consociated with technology.

However, marketers in every industry are realising that this generation is shaping and influencing digital instead.

They are the ones driving digital today.

Millennials’ impact turned out larger than expected, and is the largest generation we are marketing to in history today.

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