In earlier marketing days, blogging wasn’t taken very seriously in the business industries. Blogs were never suggested as a primary marketing communication source and were hardly involved in any SEO strategies.
Today, it is pretty obvious that the blogging industry has taken a drastic turn, increasing in huge significance when businesses realise the need to create an online presence unique from the rest.
If you take a look around today, from the largest retail chains to the smallest store brands; the majority have a blog.
Are these retail businesses just living up the hype?
Or is business blogging really essential for investment?