With digitization being today's cardinal driving force across all industries, the access to consumers' heart and dollars has entirely shifted to online platforms.
Our local Food and beverage (F&B) SMEs have been striving to build their reputation and brand aggressively online, over the past years.
However, with limited cash and resources, SMEs do not have the marketing spending power their more established industry competitors have.
F&B digital marketing can be daunting for these owners, especially in a time-consuming and labor intensive industry, now peaking in competition due to a large number of entrants from abroad.
Undoubtedly, it is easy to get confused in the myraid of digital strategies and all the e-commerce buzz that have been going around incessantly.
However, if done right, digital marketing can bring many customers to F&B SMEs in a large steady stream, escalating them to their next level business growth.
Today, we share with you 3 concrete ways inbound marketing can take our local SMEs' business to its highest achievability in digital marketing, like never before.
Inbound marketing is a philosophy rooted in the idea that people value personalized, relevant content – not interruptive messages.
3 Ways Inbound Marketing Gives F&B SMEs An Edge In Digital Marketing
What Is Inbound Marketing?
Click here for a detailed brief on this new digital strategical methodology.
1. It boosts SEO and Content Marketing Results
So, here's the hard truth. You either get your F&B website ranked on the first page of Google or don't get much publicity at all, ranking on the 2nd, 3rd or 4th. Google is changing up search algorithms every now and then, leaving marketers breaking out in a sweat getting it right each time.
So, how do you rank your F&B website high? It doesn't matter if your F&B business is big or small, if you reign supreme in the online space, customers will be flooding in in a steady stream.
Now, are you abiding all the SEO rules ensuring that every of your webage is optimised?
How do you know if you are on the right path?
Last thing you want to do is go a year and find out that you are doing everything wrong. One mistake can set your website's profitability back for months.
Here, check your practices against top 10 SEO mistakes in our eBook below. Learn to be an SEO pro.
Find out what Content Marketing is, and the important role it plays in our previous blogposts:
Content Marketing Vs SEO: Do Local Small Businesses Need Both?
Why Are Most Companies In Singapore Struggling With Content Marketing?
So where does inbound marketing come into play?
Inbound Marketing ensures that every of your page is optimised at the right time for the right people through all of its 4 stages (Attract- Convert- Close- Delight).
Content fuels each of these stages and bind them as a continual process. Hence, the inbound methodology will ensure that your content marketing effort and results is on top of its game.
Crafting content in congruity of specified objectives in individual and throughout stages of the inbound methodology (attracting the right visitors, converting them into leads, nurturing them to the final stage of conversion) ensures your content and SEO strategies are perfectly in place and unison.
2. It Helps Acquire Qualified Marketing Leads Leading To Highest Conversions And Best ROI
How does inbound marketing help F&B SMEs attract the customers they want, standing out among all the noise in this highly comeptitive crowd?
Through the 4 successive stages of the inbound methodology, the right F&B customer prospects are nurtured at the right time with the right messages. With the appropriate marketing automation tools, SME owners will be attracting the most qualified leads, nuturing them effectively throughout the conversion stage before passing it along to the final closing stage.
Inbound marketing is proven methodology that works like magic for lead generation, regardless the size of a business. Apply its workings and accrue results your F&B business needs.
Check out the statistics below.
- Companies see a 55% increase in leads from increasing landing pages from 10 to 15. (HubSpot)
- 95% of qualified prospects on your website are there to research and are not yet ready to talk with a sales rep, but as many as 70% will eventually buy from you or one of your competitors. (Brian Carroll)
- Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. (Forrester Research)
- Nurtured leads make 47% larger purchases than non-nurtured leads. (The Annuitas Group)
- 67% of B2B marketers that use lead nurturing see a 10% or greater increase in sales opportunities throughout the funnel; 15% see opportunities increase by 30% or more. (DemandGen)
3. It Helps Local F&B SMEs Attract Franchise Opportunities Worldwide
Every Food & Beverage (F&B) entrepreneur, or aspiring ones ought to know that running a business in Singapore is no walk in the park.
Of 216 food business owners, 48% admitted that they are struggling to stay afloat when interviewed by SPRING Singapore for a study of the F&B landscape in 2015, last year.
Click here to find out why F&B SMEs should urgenly internationlise and branch out as the only way forward to survive in today's market.
Franchising In The F&B Industry: The Highest Succeeding Global Business Expansion Model
Do you consider yourself a serious F&B entrepreneur?
If you are answering yes, we'd assume you have already gotten a headstart in franchise marketing as a business expansion investment at some point of time.
In comparison to the other viable option of opening company-owned outlets (which is more costing and tedious), franchising your F&B brand is the smarter, savvier choice for increasing revenue growth while capturing a bigger consumer base.
Click to review Singapore Productivity Center (SPC)’s detailed study, ‘Franchising as a Strategy for Productivity Improvement for Singapore’ for a success evaluation of homegrown enterprises that have ventured into the international franchise market.
Now, how is inbound marketing the breakthrough strategy for our F&B SMEs to branch out from this profitless, overly saturated market into greener pastures abroad?
A digital strategy built and glued by inbound processes, is buyer-centric.
Hence, it goes without saying that the more buyer-centric your marketing strategies are, the better sales result you will achieve.
The same theory applies in a franchise recruitment strategy.
Larger F&B chains have to come to terms that “buying prospects over" whether with a strong franchise portal presence, business affliations in the global franchise industry, or expensive media and technology installations, all don't work so well anymore.
Well, we hope helped.
If you need any further clarifications on this remarkable strategy or any help implementing it in your business for higher profits the smart way; a professional digital marketing agency is just call away.
Before you get to these expert digital marketing stuff, foolproof your website against 25 critical website elements (free eBook download below) to make sure you get your F&B digital marketing basics right to effectively set off a profitable web biz!
Click to download an advanced guide to inbound marketing, learn how you can use inbound strategy and tactics, to generate and nurture high-quality leads faster and better than your industry competitors.