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Historically, many businesses reduce marketing and promotional expenditure or even totally cut them out during difficult times. However, case studies have shown that those who step up their marketing efforts benefited from it, outperforming industry competitors who cut back. 

With the right digital marketing spend and strategy, businesses can climb steadily even through this difficult period and continue to rise afterward.

The cost of advertising drops during recessions. The lower rates create a “buyer’s market” for brands. Studies have shown that direct mail advertising, which can provide greater short-term sales growth, increases during a recession.


Depositphotos 211656582 l 2015Marketing and sales alignment is a key driver in a successful customer acquisition strategy.

At iFoundries, we've always been passionate about coagulating our marketing and sales team to perform increasingly better in driving sales campaigns. In the last few years, we found our focus inevitably shifted to be on marketing and sales alignment predominantly as it helped us generate more and better leads and grew our business to profitability.

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Something could work right now, but it won’t last forever…

Technology has changed our lives beyond recognition.

With 2020 approaching near, many businesses in Singapore are en-route on their digital transformation journey or are still planning their digital strategy. There are going to be changing consumer behaviours, new technology and emerging industry trends that will disrupt the market.

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The marketing industry in Singapore is extremely challenging and dynamic because it must meet the ever-changing expectations and desires of consumers.

Every year, marketers and businesses scramble to assemble a new digital marketing strategy to improve conversion rates since the behaviour of users on various digital platforms changes consistently and significantly. Also, new and disruptive technologies compel marketers like us to evolve our best practices. Marketers today, are expected to be revenue drivers too.

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Are you a digital marketer or business owner reading this? You’ll know the feeling.

You poured your heart and soul and money into a campaign, and did everything on the usual strategy list. 

You’re anticipating good results. A week later, you check the data and to your horror, not again- A LOW CONVERSION RATE. 

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Singapore website design prices
varies by who you chose to work with, and many business owners are always caught in a fix between choosing the most competent vendor and fitting their budget. We hope to provide a different perspective most businesses do not see, especially when being narrow-minded by budget constraints.

A simple yet good looking website can be created for free with platforms like Wix or SquareSpace if you are in the mood for some DIY.

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The lack of alignment between sales and marketing is failing businesses across the globe. So much so, that misalignment is costing businesses, including yours, trillion of dollars per year. Successful companies leverage on marketing and sales alignment to boost their revenues by 30% or more. In this article, we discuss how the EDG (Enterprise Development Grant) is able to help in the growth of SMEs in Singapore by defraying up to 70% of qualifying project costs, and address why we are best positioned to help business owners use this grant to navigate business success through the crucial alignment of their marketing and sales departments.

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Building a strong online presence is crucial to any company looking to sustain a consistent flow of customers. While there are several tips and tricks to improve online branding, combining web analytics with digital marketing is a surefire way to boost sales.