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Southeast Asia’s internet economy reached $72 billion in 2018 and is on track to exceed $240 billion by 2025, $40 billion higher than previously estimated. This is according to the recently released report by Google Inc. and Temasek Holdings titled "e-Conomy SEA 2018".
The booming e-commerce and online media sectors largely contribute to this remarkable growth.
However, Southeast Asia is still trailing almost 10 years behind the United States, where the GMV (Gross Merchandise Volume) of the internet economy already accounted for 6.5% of GDP in 2016 (Source: U.S. Bureau of Economic Analysis (BEA)). The gap will narrow as the GMV of the internet economy of Southeast Asia’s gross domestic product (GDP) is projected to exceed 8% by 2025.
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Since our article "Singapore Website Design Price Guide - A Different Perspective" was first published in 2016, it has garnered high readership and many readers told us: "It was a good perspective to look at web design pricing, but really, what's the real costs in terms of dollar and cents?". And so we felt it's time to shed more light.
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- Written by Meryl Ann Oh on
Singaporeans take their dining experiences very seriously, after all food is everything here in Singapore.
If you are from the F&B industry, you'd know that there is no industry equally competitive. Sustaining sales, retaining customer loyalty, increasing brand awareness and pleasing these ever-demaning customers with tedious competition is tough.
Amongst the multiple challenges, Food & Beverage (F&B) operators are most affected by rising labour and rental costs due to their insatiable appetite for staff to support operations as well as the need for choice locations to attract traffic.
(Starhub, 2018)
Here's good news. It is tough but not as tough as you think.
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My internship at iFoundries has taught me more then what i expected it to be. In fact, trying to sum up months’ worth of experience in a blog post has been challenging. Though I was an undergraduate in NUS majoring in Bachelor of Science, Project and Facilities Management, I applied for the intern role of Project Management in IT. Although it is vaguely related to my course, I was very thrilled and honoured when iFoundries offered me the intern position at their company.
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- Written by Meryl Ann Oh on
With more than 2 billion active social media users worldwide in the current day and a projected growth of 25% each year, it is foolish if your retail business is still not tapping on the vast potential these channels have on your sales and marketing profits.
It could be that some retail businesses find social media overwhelming since there are tons of networks available and they are always multiplying or updating platform features that could be challenging for you to implement.
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- Written by Meryl Ann Oh on
The success of Facebook as a business advertising platform is due to its unrivaled targeting potential and aptitude. No other paid advertising platform or channel allows you to advertise and target your marketing messages to specific demographics. According to its website, Facebook has over 2 billion active users.
Trust us when we say Facebook Ads are going to drive more leads for your business this year than any other paid channel. However, you'll need the right strategies and expert managing.
Many marketers in various businesses have found measuring the effectiveness of their facebook ad campaigns difficult. It might get really complex when there are multiple number of channels incorporated in a campaign.
In this post, we discuss the purpose of deploying brand awareness facebook campaigns and the effectiveness of them in our marketing campaigns. There are even different metrics and benchmarks that govern your campaign performance that all advertising businesses should take note of.
