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- Written by Vary Yong on
Something could work right now, but it won’t last forever…
Technology has changed our lives beyond recognition.
With 2020 approaching near, many businesses in Singapore are enroute on their digital transformation journey or are still planning their digital strategy. There are going to be changing consumer behaviours, new technology and emerging industy trends that will disrupt the market.
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- Written by Meryl Ann Oh on
The marketing industry in Singapore is extremely challenging and dynamic because it must meet the ever-changing expectations and desires of consumers.
Every year, marketers and businesses scramble to assemble a new digital marketing strategy to improve conversion rates since the behaviour of users on various digital platforms changes consistently and significantly. Also, new and disruptive technologies compel marketers like us to evolve our best practices. Marketers today, are expected to be revenue drivers too.
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- Written by Meryl Ann Oh on
If you have been keeping up, you'd know it has been getting tougher for business owners to obtain adequate capital to finance important aspects like digital marketing for the business. Only half of SMEs were even eligible for financing last year.
Although reports show that there has been some improvement in SMEs' access to necessary capital to finance their business in 2018, there is little to low improvement amongst the number of SMEs who remain ineligible for financing. Poor cash flow and low annual revenue stall their opportunities.
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- Written by Meryl Ann Oh on
Are you a digital marketer or business owner reading this? You’ll know the feeling.
You poured your heart and soul and money into a campaign, and did everything on the usual strategy list.
You’re anticipating good results. A week later, you check the data and to your horror, not again- A LOW CONVERSION RATE.
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- Written by Meryl Ann Oh on
Singapore website design prices varies by who you chose to work with, and many business owners are always caught in a fix between choosing the most competent vendor and fitting their budget. We hope to provide a different perspective most businesses do not see, especially when being narrow-minded by budget constraints.
A simple yet good looking website can be created for free with platforms like Wix or SquareSpace if you are in the mood for some DIY.
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- Written by Meryl Ann Oh on
The lack of alignment between sales and marketing is failing businesses across the globe. So much so, that misalignment is costing businesses, including yours, trillion of dollars per year. Successful companies leverage on marketing and sales alignment to boost their revenues by 30% or more. In this article, we discuss how the EDG (Enterprise Development Grant) is able to help in the growth of SMEs in Singapore by defraying up to 70% of qualifying project costs, and address why we are best positioned to help business owners use this grant to navigate business success through the crucial alignment of their marketing and sales departments.
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- Written by Meryl Ann Oh on
Building a strong online presence is crucial to any company looking to sustain a consistent flow of customers. While there are several tips and tricks to improve online branding, combining web analytics with digital marketing is a surefire way to boost sales.
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- Written by Meryl Ann Oh on
Students undergo internships for a well-remembered experience and a sneak preview of working life upon graduation. Afterall, schools don't teach every necessary skill for worklife and there are endless interesting hands-on knowledge to be gained from each internship.
School is commencing once again, and we took an opportunity to interview our three interns Elson, Suet Ting and Nikole from Singapore Management University (SMU) and Nanyang Technological University (NTU) respectively, who have just ended their stint to share about the reality of their experience and help similar students set expectations on what to take note of before applying for an internship.
