The whole of 2020 was rife with a pandemic, uncertainty, disruptions, and a new emerging digital landscape.

Have you all been keeping up?

Vary Yong took on the leadership position in iFoundries about a decade ago and found himself having to face turbulent climates and ever-changing economic impacts especially in the last few years, being in one of the most competitive industries. 

As marketers and business owners, we gather around to strategise, assess markets, and prepare budgets for the new year, ready to fire and scale up efforts in anticipation. However, 2020 really tested the limits, and thrown us off our horses, practically turning our entire business world upside down. 

In the last year, the Singapore retail sector was among the hardest hit by the coronavirus outbreak.

Several well-known brands such as JCPenney, Neiman Marcus, J Crew, and more recently Robinson’s Singapore are shutting down.

2020 has been a rough year, and if it taugh us anything, it's that business and market changes can happen drastically and quickly.

In 2021, companies in Singapore need to adjust new value propositions that affects the effectiveness of a business' overall marketing messaging.

With the Corona virus wave and businesses facing its detrimental economic effects, the relationship between marketing agencies and their clients will have to evolve even more.