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Building a strong online presence is crucial to any company looking to sustain a consistent flow of customers. While there are several tips and tricks to improve online branding, combining web analytics with digital marketing is a surefire way to boost sales.

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Undergrad students undergo internships for a well-remembered experience and a sneak preview of working life upon graduation. Afterall, schools don't teach every necessary skill for worklife and there are endless interesting hands-on knowledge to be gained from each internship.

School is commencing once again, and we took an opportunity to interview our three interns Elson, Suet Ting and Nikole from Singapore Management University (SMU) and Nanyang Technological University (NTU) respectively, who have just ended their stint to share about the reality of their experience and help similar students set expectations on what to take note of before applying for an internship.

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Want to grow your dental practice business this year?

Inbound Marketing requires us to revise and adapt our tactics to meet shifts in consumer behaviour, and is employed by millions of companies around the world. Many international dental practices are now relying on inbound marketing to increase website traffic, boost sales, generate a steady flow of leads and continue to delight loyal customers to become brand advocates.

In this article, we explore why this could be vital to the success of your dental practice in Singapore today.

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A customer relationship management (CRM) platform is an important software companies use to manage interactions with their prospects, leads and customers, store information on and automate processes that drive customers through the marketing and sales funnels according to the customer journey.

In the past, companies store physical customer data in files and paper spreadsheets in order to manage and track customers relationships. These manual data storage often lead to missed business opportunities due to its disorganised and time-consuming administration.

In this day, every business needs a CRM in order to strengthen customer relationships, and needless to say, good relationships with customers is the cornerstone of every business. A CRM promises efficiency in the management of customers’ ever shifting of desires and behaviour, hence bolstering revenue when meeting the right expectations of a customer or lead.

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On the 30th of April 2019, Facebook hosted F8, its annual conference where Mark Zuckerberg opened the two-day event with a focused theme that “the future is private” and announced Facebook’s direction in building a more privacy-focused social platform.

There was other news from Instagram, WhatsApp, Messenger, Oculus, and Portal that also released a number of updates.

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Country clubs were one of the notorious Five C's in Singapore, and it was considered prestigious and cool to spend weekends at a country club, hitting it at the golf courses.

Over time, however, its exclusivity and appeal as a status symbol diminished and differed much from its golden years. As the importance of marketing strategies shifting from traditional to digital grows, country clubs in Singapore should also be putting in more thought and working these strategies into their marketing plan this year.

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We live in an on-demand world where information is just some typing and clicks away. We expect to access information quickly and easily.

Chatbots are new and brands are trying to understand what the noise is all about.

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In the modern day, sales representatives have a redefined role. Like it or not, they are no longer customers’ main source of information or contact point when they want to know more about a product, service or the marketplace in general. Marketing automation, a software that provides a collection of qualified leads and valuable informational data about each and every of those leads, is definitely not just for marketing teams. Its functions impact the whole sales process and will determine the quality of your customers’ entire sales experience.