As marketers and business owners, we gather around to strategise, assess markets, and prepare budgets for the new year, ready to fire and scale up efforts in anticipation. However, 2020 really tested the limits, and thrown us off our horses, practically turning our entire business world upside down. 

In the last year, the Singapore retail sector was among the hardest hit by the coronavirus outbreak.

Several well-known brands such as JCPenney, Neiman Marcus, J Crew, and more recently Robinson’s Singapore are shutting down.

2020 has been a rough year, and if it taugh us anything, it's that business and market changes can happen drastically and quickly.

In 2021, companies in Singapore need to adjust new value propositions that affects the effectiveness of a business' overall marketing messaging.

With the Corona virus wave and businesses facing its detrimental economic effects, the relationship between marketing agencies and their clients will have to evolve even more.

If there is one thing we know about the current economic crisis, it's that companies are going to need to re-strategise their future business plans around very different digital behaviors.

If you're an SME trying to market your business in 2020, you can’t afford to ignore the process of setting goals on social media.

If you’re overwhelmed or don’t know where to start, you’re definitely not alone.

Because social media isn’t as straightforward as it used to be and there are tons of new developments that are catered for business growth.