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- Written by Vary Yong on
Many local businesses in the retail sector I've spoken to think too superficially when adopting e-commerce for their business, even after reading news after news on how the retail sector is being heavily disrupted by e-commerce.
Adopting a proper digital strategy to continue growing your retail business is at the very least, having an e-commerce website. This can be done easily, sign up on Shopify or something similar, buy a template or hire a freelancer to help you set it up and viola- you have an e-commerce store. You can also aggregate your online sales on marketplaces like Qoo10 or TaoBao.
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- Written by Meryl Ann Oh on
With digitization being today's cardinal driving force across all industries, the access to consumers' heart and dollars has entirely shifted to online platforms. Our local Food and beverage (F&B) SMEs have been striving to build their reputation and brand aggressively online, over the past years. However, with limited cash and resources, SMEs do not have the marketing spending power their more established industry competitors have.
F&B digital marketing can be daunting for these owners, especially in a time-consuming and labor intensive industry, now peaking in competition due to a large number of entrants from abroad. Undoubtedly, it is easy to get confused in the myraid of digital strategies and all the e-commerce buzz that have been going around incessantly. However, if done right, digital marketing can bring many customers to F&B SMEs in a large steady stream, escalating them to their next level business growth.
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- Written by Meryl Ann Oh on
Retail in Singapore isn’t getting any easier. Store rental costs have continued to rise steadily since the past 2 years, much to the dismay of many homegrown retailers and budding entrepreneurs. Despite, our retailers are not going down without a fight. Active measures have been taken to respond to the depressed retail market with a great shift in focus to e-commerce platforms.There has also been a noticeable boost in customer engagement both in-store and online amongst retail brands here.
Today, we list you 5 retail trends businesses in Singapore (big or small) need to urgently grasp and implement this year.
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- Written by Meryl Ann Oh on
Being a great sales person or marketer calls for a good understanding of how and why people think and act the way they do. This attribute is however, wastedly neglected today. Proper application of consumer psychology (marketing heuristics) can make or break your business.
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- Written by Meryl Ann Oh on
Content marketing VS SEO, and the debate goes on.
Marketing companies all over Singapore are going through a bulk of confusion over this.
Are they two very different things? Are they at odds with each other? So are we to be prioritising one before another?
Today, we are here to debunk all myths.
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- Written by Meryl Ann Oh on
The buying process has changed. Marketers are scrambling to find new ways to reach buyers today. From old marketing days to this age where digital reigns supreme, the concept of “lead generation” has drastically differed.
61% of marketers reported that generating high quality leads was problematic for their organization in a recent study. With ever-increasing competition for the same shares of consumer attention and dollars, the lead generation game rises sharply with heat in every digital environment. Effective lead generation is now executed across multiple digital channels and is constantly undergoing evolution at a rapid pace.
