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Singaporeans take their dining experiences very seriously, after all food is everything here in Singapore.

If you are from the F&B industry, you'd know that there is no industry equally competitive. Sustaining sales, retaining customer loyalty, increasing brand awareness and pleasing these ever-demaning customers with tedious competition is tough.

Amongst the multiple challenges, Food & Beverage (F&B) operators are most affected by rising labour and rental costs due to their insatiable appetite for staff to support operations as well as the need for choice locations to attract traffic.

(Starhub, 2018)

Here's good news. It is tough but not as tough as you think.

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My internship at iFoundries has taught me more then what i expected it to be. In fact, trying to sum up months’ worth of experience in a blog post has been challenging. Though I was an undergraduate in NUS majoring in Bachelor of Science, Project and Facilities Management, I applied for the intern role of Project Management in IT. Although it is vaguely related to my course, I was very thrilled and honoured when iFoundries offered me the intern position at their company.

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With more than 2 billion active social media users worldwide in the current day and a projected growth of 25% each year, it is foolish if your retail business is still not tapping on the vast potential these channels have on your sales and marketing profits.

It could be that some retail businesses find social media overwhelming since there are tons of networks available and they are always multiplying or updating platform features that could be challenging for you to implement.

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The success of Facebook as a business advertising platform is due to its unrivaled targeting potential and aptitude. No other paid advertising platform or channel allows you to advertise and target your marketing messages to specific demographics. According to its website, Facebook has over 2 billion active users.

Trust us when we say Facebook Ads are going to drive more leads for your business this year than any other paid channel. However, you'll need the right strategies and expert managing.

Many marketers in various businesses have found measuring the effectiveness of their facebook ad campaigns difficult. It might get really complex when there are multiple number of channels incorporated in a campaign.

In this post, we discuss the purpose of deploying brand awareness facebook campaigns and the effectiveness of them in our marketing campaigns. There are even different metrics and benchmarks that govern your campaign performance that all advertising businesses should take note of.

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Are you experiencing the same work email troubles as Bob?

Bob, a regular Singaporean office worker attends to important, time sensitive emails daily. There have been a couple of times Bob missed a reply or two, facing angry retorts and disgruntlement from his work clients, much to the disapproval of his bosses.

In daily apprehension, Bob scans through the throngs of cluttered email spam he receives first thing in the morning, refreshing them every chance he’s got, in constant worry of missing a particularly urgent one. Bob’s greatest nemesis are bugs and spams, they can be extremely relentless. Too often, there will be new phishings, malwares, ransomwares and viruses. Waiting for updates always end up too late.

Bob’s overall work productivity is affected more drastically than he or his bosses expect, causing him extra downtime overspilling into after working hours just to get settled with emails work matters.

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So, you decided to start a small business teaching a skill through a series of classes and programs, or do you own a gym?

Whether it is in the artistic, beauty, fitness, health or educational sector, your classes may be imparting great expertises, but is your marketing shoving it into the spotlight it deserves? Are you having trouble racking up a good attendance?

Well, we acknowledge that businesses hosting in-person classes face tough competition due to the mass number of virtual classes people can take up online. However, if your classes are empty, it is most likely that your marketing and sales strategy is the cause of blame.

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A marketing team doesn't have to be richer, smarter or more creative to produce better results, achieving greater ROI.

What they really need, is to have the right marketing tools.

What we're talking about in 2018 today, is marketing automation.

In this article, we are going to define, explore and evaluate how essential the abilities and functions of marketing automation are, allowing companies to execute marketing campaigns to produce more effective, accurate and empowered results throughout all stages of the sales funnel, resulting in profitable lead generation and hence higher revenue growth.

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Digital marketing is ever progressing and evolving. Constant change is only one thing we can count on and expect.

Businesses in Singapore that triumph and succeed are those that pay close attention to internet and marketing trends, then react by quickly strategising and adapting, tweaking and optimising marketing campaigns intelligibly for increased exposure and revenue.

Here are our top 5 most read articles from 2017 that we think businesses could use as a good recap, while embarking on a new exciting digital journey in 2018.