Digital Marketing Singapore - Insights, News and Best Practices

Details: Written by Meryl Ann Oh on 10 November 2017; 10 November 2017

Inbound Marketing

4 Reasons Inbound Marketing Will Help SMEs Prevail in 2018

Want to grow your business this year? Inbound Marketing requires us to revise and adapt our tactics to meet shifts in consumer behaviour. Don't get lost in the digital marketing wave in 2018, keep up.

While business consumers continue to reject traditional marketing strategies, they are ever more interested in gathering information to learn about your products and services before considering a sales purchase- all without all the pressure of a pushy, interruptive sales pitch.

In 2018, marketers will be investing more in inbound efforts, which tracks with the evolving nature of search engines, technology and the customer-centric world we live in today.

Details: Written by Meryl Ann Oh on 26 October 2017; 26 October 2017

E-Commerce

Double Your Retail E-commerce Sales With These 5 Optimisation Tips

Retail businesses in Singapore can invest any amount of money in paid search campaigns, display advertising or social media, but if you don’t optimise your eCommerce site for converstion, you're not going to get your desired return on the money for these marketing investments.

First of all, do you know what are the key e-commerce metrics you should be optimizing your business for?

They are average conversion rate, average order value (AOV) and revenue per visitor (RPV).

Average conversion rate is the percentage of people who purchase from you divided by your total traffic.
Average order value (AOV) is the average amount someone spends when they order from you.
Revenue per visitor (RPV) is the amount of money generated when someone visits your website.

Details: Written by Meryl Ann Oh on 03 October 2017; 03 October 2017

It is time for all F&B businesses in Singapore (big and small) to acknowledge that effective digital marketing is necessary to increase restaurant revenue and to get ahead on a profitable market expansion growth path.

In this age of the internet, all buyers are well empowered by research ability.

Traditional lead generation strategies no longer cut it.

"The F&B industry has become increasingly competitive and saturated with the vast array of affordable premium dining options and proliferation of value-priced food franchises.

(Marketing Interactive, 2017)

Lead generation in 2017's F&B industry is about first gaining online visibility, then developing credibility and building ongoing relationships through a bunch of platforms and networks where F&B businesses can reach their target market at.

Details: Written by Meryl Ann Oh on 17 September 2017; 17 September 2017

Digital Marketing

Millennials are the most influential demographic in the growing retail industry in Singapore, being the first generation to grow up in this digital world’s explosion of technology. The Millennials are assertive, internet savvy, purpose-oriented and an online generation that stays inter-connected through varied digital platforms and channels. Many experts concluded that Millennials are the target consumer to go after in 2017 and beyond. Marketing to the Millennial is however, a tough sell. This is a generation unlike other, leaving retail marketers all over the world panicking to reinvent clever strategies, desperately finding ways to communicate with this new market. Increasingly, advertising and marketing companies are tailoring ads to target millennials, hoping to get their attention.

It all boils down to one question today- is your business ready for the Millennials?

Details: Written by Meryl Ann Oh on 04 August 2017; 04 August 2017

What makes an e-commerce a success? What exactly does it take for your site to continuously increase outreach to agglomerate a loyal customer base, improving sales in the long term?

Well, we're not going to lie. Figuring out how to market your website, generate the right traffic and converting them is much easier said than done. It can take a long time to get your ducks in a row before you see profitable sales. Trust us, it's not about having the lowest prices in the market, and it definitely is not how attractive or alluring your site looks. Amazon is our perfect case in example- it's clear to see that while not the most glamorous site aesthetically, it sure performs.

Today, we pull in the punches and list you 5 unbeatable e-commerce strategies every retailer should be applying if keen to see their web business reach a higher competitive level.

Details: Written by Edwin Lau on 31 July 2017; 31 July 2017

10 weeks of internship flew by in an instant. The meal times we had, the jokes we shared and the 10 weeks that I took for granted soon came to an end. I vividly recalled how I first self-sourced my internship at iFoundries…

At Nanyang Technological University of Singapore (NTU), as a marketing major student, we focused on marketing fundamentals and strategies. I took on a digital marketing module (which was recently introduced) and that was my first brush with digital marketing. It was an introductory course which exposed me to digital marketing jargons like SEO, SEM and concepts such as the DATA approach and Roger & Pepper’s 5 ‘I’s. I was really interested about inbound marketing; it was the new buzz in the digital marketing landscape, and I believe it will be playing an increasingly important role in the digital sphere. I felt that digital marketing was one of the many ways to connect with customers around the world and sought to learn more about it. Unfortunately there were no further digital marketing courses that NTU could offer. Inbound marketing was considered too specialized. Undeterred, I look into digital marketing agencies (particularly Hubspot) for any potential internship to further broaden my horizon and to decide if I wanted digital marketing to be a part of my life.

Details: Written by Edwin Lau on 17 July 2017; 17 July 2017

Importance of Inbound Marketing

Gone are the days where regular sales tactics and traditional marketing are able to generate huge revenue. Customers now defer to the internet to check reviews, product features and opinions from thought leaders before making an informed decision.

Inbound Marketing is about creating useful and informative content to educate your customer about their pain points and helping them in their thought process, without introducing your product or service at all. The aim is to establish trust and reliability in the eyes of your customers. Only after your customers are fully informed and ready to make a decision, you introduce your product or service to them and how it addresses their pain points better than others.