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- Written by Meryl Ann Oh on
Being a great sales person or marketer calls for a good understanding of how and why people think and act the way they do. This attribute is however, wastedly neglected today. Proper application of consumer psychology (marketing heuristics) can make or break your business.
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- Written by Meryl Ann Oh on
Content marketing VS SEO, and the debate goes on.
Marketing companies all over Singapore are going through a bulk of confusion over this.
Are they two very different things? Are they at odds with each other? So are we to be prioritising one before another?
Today, we are here to debunk all myths.
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- Written by Meryl Ann Oh on
The buying process has changed. Marketers are scrambling to find new ways to reach buyers today. From old marketing days to this age where digital reigns supreme, the concept of “lead generation” has drastically differed.
61% of marketers reported that generating high quality leads was problematic for their organization in a recent study. With ever-increasing competition for the same shares of consumer attention and dollars, the lead generation game rises sharply with heat in every digital environment. Effective lead generation is now executed across multiple digital channels and is constantly undergoing evolution at a rapid pace.
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- Written by Meryl Ann Oh on
We’re completely over having traditional outbound marketing tactics marching up, shafting promotional messages and sales pitches aggressively in front of our faces.
Using a soft, subtler approach, inbound marketing has taken over every digital industry.
In a nut shell, what does inbound marketing function to achieve? A long term, valuable sordid customer relationship that always, ultimately lead to sales. Sounds simply too good to be true? Well, you’ll see how inbound marketing and e-commerce are a perfect match.
In this modern day, the internet is the first place your customers go to find out more about your business. While every company has a website today, most are shockingly not optimizing it to be sales effective.
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- Written by Meryl Ann Oh on
We’re completely over having traditional outbound marketing tactics marching up, shafting promotional messages and sales pitches aggressively in front of our faces.
Using a soft, subtler approach, inbound marketing has taken over every digital industry.
In a nut shell, what does inbound marketing function to achieve? A long term, valuable sordid customer relationship that always, ultimately lead to sales. Sounds simply too good to be true? Well, you’ll see how inbound marketing and e-commerce are a perfect match.
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- Written by Meryl Ann Oh on
We’ve heard this time and time again- the easiest way to grow our customers is not to lose them. Are we then largely neglecting Retention Marketing in our e commerce business, where the competition crowd is getting increasingly larger by the day, with ad, clicks and conversions rising exorbitantly in cost? Honestly, when was the last time you tried to re-engage your clients for an upsell?
