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- Written by Meryl Ann Oh on
What does content marketing in a fashion industry look like?
Are you writing about fashion trends that are already fully saturated with information alike online?
Anyone can write anything.
But it's a real challenge creating content that actually gets read; not just by anyone but the ideal buying audience we’re targeting for.
Here’s where content marketing comes in.
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- Written by Meryl Ann Oh on
Every Food & Beverage (F&B) entrepreneur, or aspiring ones ought to know that running a business in Singapore is no walk in the park. Of 216 food business owners, 48% admitted that they are struggling to stay afloat when interviewed by SPRING Singapore for a study of the F&B landscape in 2015, last year.
It is no secret that our local F&B market is in a turbulent time.
We have witnessed the rise and fall of countless business operations unremittingly, throughout recent years.
Hang in there, our local F&B entrepreneurs.
Things are about to change.
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- Written by Meryl Ann Oh on
In earlier marketing days, blogging wasn’t taken very seriously in the business industries. Blogs were never suggested as a primary marketing communication source and were hardly involved in any SEO strategies.
Today, it is pretty obvious that the blogging industry has taken a drastic turn, increasing in huge significance when businesses realise the need to create an online presence unique from the rest.
If you take a look around today, from the largest retail chains to the smallest store brands; the majority have a blog.
Are these retail businesses just living up the hype?
Or is business blogging really essential for investment?
Better than us trying to convince you, we'd rather show it to you.
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- Written by Meryl Ann Oh on
Ambushed by tons of information online and countless strategical terms marketers have newly coined in attempt to re-brand and re-define what consists a “good web design strategy”, it is no surprise businesses across all industries find themselves right back where they started and as confused as before, after squandering tons of money developing one.
What exactly does it take for a F&B website to be considered highly competitive in latest times? And how far are you keeping up?
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- Written by Vary Yong on
To celebrate the fact that people should be proud of being single, they are encouraged to shop online enticed with huge discounts thrown in every November 11th (known as "Single's Day" or "光棍节"), a concept made popular by China's leading e-commerce giant Alibaba.
Gross merchandise volume (GMV) reached a whopping US$17.79 billion by the end of this year's 1-day event, beating the GMV of US$14.3 billion back in 2015.
In this article, we highlight some key insights we can learn from this record-smashing event.
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- Written by iFoundries on
The ideology of having an 'online presence' no longer suffice in today's highly competitive world. Most businesses have some form of free online presence nowadays: Facebook Page, LinkedIn, Google Business Location Page, you name it.
Business owners should actually be more concerned about how their websites can help them achieve their ultimate business goals. A website is the output of a digital strategy, working alongside with other tactics like traffic generation, conversion optimization and customer retention. Each business requires a different strategy base on their intended objectives.
Don't end up with a disaster after scrimping with a cheap website design.
