How Singapore F&B Businesses Should Leverage Content For Lead Gen

It is time for all F&B businesses in Singapore (big and small) to acknowledge that effective digital marketing is necessary to increase restaurant revenue and to get ahead on a profitable market expansion growth path.

In this age of the internet, all buyers are well empowered by research ability.

Traditional lead generation strategies no longer cut it.


"The F&B industry has become increasingly competitive and saturated with the vast array of affordable premium dining options and proliferation of value-priced food franchises.

(Marketing Interactive, 2017)


Lead generation in 2017's F&B industry is about first gaining online visibility, then developing credibility and building ongoing relationships through a bunch of platforms and networks where F&B businesses can reach their target market at. 

How Singapore’s Retail Industry Can Engage Millennials Effectively

Millennials are the most influential demographic in the growing retail industry in Singapore, being the first generation to grow up in this digital world’s explosion of technology. The Millennials are assertive, internet savvy, purpose-oriented and an online generation that stays inter-connected through varied digital platforms and channels. Many experts concluded that Millennials are the target consumer to go after in 2017 and beyond. Marketing to the Millennial is however, a tough sell. This is a generation unlike other, leaving retail marketers all over the world panicking to reinvent clever strategies, desperately finding ways to communicate with this new market. Increasingly, advertising and marketing companies are tailoring ads to target millennials, hoping to get their attention.

It all boils down to one question today- is your business ready for the Millennials?

5 Unbeatable E-commerce Strategies To Increase Sales in Singapore

What makes an e-commerce a success? What exactly does it take for your site to continuously increase outreach to agglomerate a loyal customer base, improving sales in the long term?

Well, we're not going to lie. Figuring out how to market your website, generate the right traffic and converting them is much easier said than done. It can take a long time to get your ducks in a row before you see profitable sales. Trust us, it's not about having the lowest prices in the market, and it definitely is not how attractive or alluring your site looks. Amazon is our perfect case in example- it's clear to see that while not the most glamorous site aesthetically, it sure performs.

Today, we pull in the punches and list you 5 unbeatable e-commerce strategies every retailer should be applying if keen to see their web business reach a higher competitive level.


10 weeks of internship flew by in an instant. The meal times we had, the jokes we shared and the 10 weeks that I took for granted soon came to an end. I vividly recalled how I first self-sourced my internship at iFoundries… 

At Nanyang Technological University of Singapore (NTU), as a marketing major student, we focused on marketing fundamentals and strategies. I took on a digital marketing module (which was recently introduced) and that was my first brush with digital marketing.  It was an introductory course which exposed me to digital marketing jargons like SEO, SEM and concepts such as the DATA approach and Roger & Pepper’s 5 ‘I’s. I was really interested about inbound marketing; it was the new buzz in the digital marketing landscape, and I believe it will be playing an increasingly important role in the digital sphere. I felt that digital marketing was one of the many ways to connect with customers around the world and sought to learn more about it. Unfortunately there were no further digital marketing courses that NTU could offer. Inbound marketing was considered too specialized. Undeterred, I look into digital marketing agencies (particularly Hubspot) for any potential internship to further broaden my horizon and to decide if I wanted digital marketing to be a part of my life.

Top Inbound Marketing Agencies In Singapore

Importance of Inbound Marketing

Gone are the days where regular sales tactics and traditional marketing are able to generate huge revenue. Customers now defer to the internet to check reviews, product features and opinions from thought leaders before making an informed decision.

Inbound Marketing is about creating useful and informative content to educate your customer about their pain points and helping them in their thought process, without introducing your product or service at all.  The aim is to establish trust and reliability in the eyes of your customers. Only after your customers are fully informed and ready to make a decision, you introduce your product or service to them and how it addresses their pain points better than others.

Ever felt like you are not getting any attention on Facebook?  

Even after trying different social media platforms, even after improving content or reposting interesting content? 

You are not the only one, trust me.

79% of marketers say it is a major challenge to get people's attention. (Zmags, 2015)

According to a study backed by Microsoft Corporation, the attention span of humans has supposedly fall from 12 seconds in 2002 to only eight seconds in 2013, which is a second shorter than a goldfish.

How then, can we cut through all the noise and stand out on social media?

How To Embrace E-Commerce

Many local businesses in the retail sector I've spoken to think too superficially when adopting e-commerce for their business, even after reading news after news on how the retail sector is being heavily disrupted by e-commerce.

Adopting a proper digital strategy to continue growing your retail business is at the very least, having an e-commerce website. This can be done easily, sign up on Shopify or something similar, buy a template or hire a freelancer to help you set it up and viola- you have an e-commerce store. You can also aggregate your online sales on marketplaces like Qoo10 or TaoBao.

3 Ways Inbound Marketing Gives F&B SMEs A Formidable Upperhand

With digitization being today's cardinal driving force across all industries, the access to consumers' heart and dollars has entirely shifted to online platforms. Our local Food and beverage (F&B) SMEs have been striving to build their reputation and brand aggressively online, over the past years. However, with limited cash and resources, SMEs do not have the marketing spending power their more established industry competitors have.

F&B digital marketing can be daunting for these owners, especially in a time-consuming and labor intensive industry, now peaking in competition due to a large number of entrants from abroad. Undoubtedly, it is easy to get confused in the myraid of digital strategies and all the e-commerce buzz that have been going around incessantly.  However, if done right, digital marketing can bring many customers to F&B SMEs in a large steady stream, escalating them to their next level business growth.