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The buying process has changed. Marketers are scrambling to find new ways to reach buyers today. From old marketing days to this age where digital reigns supreme, the concept of "lead generation" has drastically differed.

61% of marketers reported that generating high quality leads was problematic for their organization in a recent study. With ever-increasing competition for the same shares of consumer attention and dollars, the lead generation game rises sharply with heat in every digital environment. Effective lead generation is now executed across multiple digital channels and is constantly undergoing evolution at a rapid pace.

Dynamic Inbound Ecommerce Strategy To Skyrocket Your Business

We’re completely over having traditional outbound marketing tactics marching up, shafting promotional messages and sales pitches aggressively in front of our faces.

Using a soft, subtler approach, inbound marketing has taken over every digital industry.

In a nut shell, what does inbound marketing function to achieve? A long term, valuable sordid customer relationship that always, ultimately lead to sales. Sounds simply too good to be true? Well, you’ll see how inbound marketing and e-commerce are a perfect match.

In this modern day, the internet is the first place your customers go to find out more about your business. While every company has a website today, most are shockingly not optimizing it to be sales effective.


We’ve heard this time and time again- the easiest way to grow our customers is not to lose them. Are we then largely neglecting Retention Marketing in our e commerce business, where the competition crowd is getting increasingly larger by the day, with ad, clicks and conversions rising exorbitantly in cost? Honestly, when was the last time you tried to re-engage your clients for an upsell?

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Love them or hate them, Millennials (people born between 1977 and 1997 with age range of 18-37) have been driving topics in the marketing industry in most recent years. We’d think that Millennials’ behaviour are being greatly shaped by digital, having grown up in a world where every aspect of their interactivity is consociated with technology. However, marketers in every industry are realising that this generation is shaping and influencing digital instead. They are the ones driving digital today.

Millennials’ impact turned out larger than expected, and is the largest generation we are marketing to in history today.


A devastating number of local retailers have winded down their businesses as fallen victims of this current age of internet shopping. Shopping malls today are dauntingly filled with either tenant occupants of international brands or retail chains of this industry’s monopolies. Consumers unmotivated to patronise the malls with such limiting brand selections, find themselves shifting their shopping experience entirely online. E commerce (maintaining as world's top business model) has become a must for any retailer wanting to secure a foothold in the market.

Consequently, competition in the e-commerce world continues ramping up fiercely in 2017. With leading retailers progressively reshaping the e-commerce market, customers are harder to win over and retain than ever before.


So, 2016 had been a daunting year for most business owners in Singapore. Any F&B entrepreneur running an operation locally would attest to that, and probably prepared to face worse this year. 2/3 of businesses in Singapore (63%) were reported by Singapore Business Federation (SBF) lately in a news article to have suffered deteriorating sales over the last 12 month, and nearly half (48%) expecting to face further decline in 2017. Consider us warned and quite enough of this depressing news. Let’s get our focus on putting together a combative long-term strategy that can propel us forward from this profitless market. We’re talking about an internationalization plan.

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2017 marks iFoundries' 12th anniversary, commemorating our accomplishing endeavour in helping companies grow their business with our professional expertise of providing copacetic digital strategies.

To celebrate the significance of this milestone, we have embarked on an exciting campaign to revitalize our brand.

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What does content marketing in a fashion industry look like? Are you writing about fashion trends that are already fully saturated with information alike online? Anyone can write anything.
But it's a real challenge creating content that actually gets read; not just by anyone but the ideal buying audience we’re targeting for. Here’s where content marketing comes in.