We’ve heard this time and time again- the easiest way to grow our customers is not to lose them. Are we then largely neglecting Retention Marketing in our e commerce business, where the competition crowd is getting increasingly larger by the day, with ad, clicks and conversions rising exorbitantly in cost? Honestly, when was the last time you tried to re-engage your clients for an upsell?

iStock 508209126

Love them or hate them, Millennials (people born between 1977 and 1997 with age range of 18-37) have been driving topics in the marketing industry in most recent years. We’d think that Millennials’ behaviour are being greatly shaped by digital, having grown up in a world where every aspect of their interactivity is consociated with technology. However, marketers in every industry are realising that this generation is shaping and influencing digital instead. They are the ones driving digital today.

Millennials’ impact turned out larger than expected, and is the largest generation we are marketing to in history today.


A devastating number of local retailers have winded down their businesses as fallen victims of this current age of internet shopping. Shopping malls today are dauntingly filled with either tenant occupants of international brands or retail chains of this industry’s monopolies. Consumers unmotivated to patronise the malls with such limiting brand selections, find themselves shifting their shopping experience entirely online. E commerce (maintaining as world's top business model) has become a must for any retailer wanting to secure a foothold in the market.

Consequently, competition in the e-commerce world continues ramping up fiercely in 2017. With leading retailers progressively reshaping the e-commerce market, customers are harder to win over and retain than ever before.


So, 2016 had been a daunting year for most business owners in Singapore. Any F&B entrepreneur running an operation locally would attest to that, and probably prepared to face worse this year. 2/3 of businesses in Singapore (63%) were reported by Singapore Business Federation (SBF) lately in a news article to have suffered deteriorating sales over the last 12 month, and nearly half (48%) expecting to face further decline in 2017. Consider us warned and quite enough of this depressing news. Let’s get our focus on putting together a combative long-term strategy that can propel us forward from this profitless market. We’re talking about an internationalization plan.

logo hz

2017 marks iFoundries' 12th anniversary, commemorating our accomplishing endeavour in helping companies grow their business with our professional expertise of providing copacetic digital strategies.

To celebrate the significance of this milestone, we have embarked on an exciting campaign to revitalize our brand.

unspecified 3

What does content marketing in a fashion industry look like? Are you writing about fashion trends that are already fully saturated with information alike online? Anyone can write anything.
But it's a real challenge creating content that actually gets read; not just by anyone but the ideal buying audience we’re targeting for. Here’s where content marketing comes in.


Every Food & Beverage (F&B) entrepreneur, or aspiring ones ought to know that running a business in Singapore is no walk in the park. Of 216 food business owners, 48% admitted that they are struggling to stay afloat when interviewed by SPRING Singapore for a study of the F&B landscape in 2015, last year.

It is no secret that our local F&B market is in a turbulent time.
We have witnessed the rise and fall of countless business operations unremittingly, throughout recent years.

Hang in there, our local F&B entrepreneurs.
Things are about to change.

unspecified 2

In earlier marketing days, blogging wasn’t taken very seriously in the business industries. Blogs were never suggested as a primary marketing communication source and were hardly involved in any SEO strategies.

Today, it is pretty obvious that the blogging industry has taken a drastic turn, increasing in huge significance when businesses realise the need to create an online presence unique from the rest. If you take a look around today, from the largest retail chains to the smallest store brands; the majority have a blog. Are these retail businesses just living up the hype?
Or is business blogging really essential for investment?

Better than us trying to convince you, we'd rather show it to you.