Ever felt like you are not getting any attention on Facebook?
Many local businesses in the retail sector I've spoken to think too superficially when adopting e-commerce for their business, even after reading news after news on how the retail sector is being heavily disrupted by e-commerce.
With digitization being today's cardinal driving force across all industries, the access to consumers' heart and dollars has entirely shifted to online platforms.
Retail in Singapore isn’t getting any easier. Store rental costs have continued to rise steadily since the past 2 years, much to the dismay of many homegrown retailers and budding entrepreneurs.
Being a great sales person or marketer calls for a good understanding of how and why people think and act the way they do.