The buying process has changed. Marketers are scrambling to find new ways to reach buyers today.

We’re completely over having traditional outbound marketing tactics marching up, shafting promotional messages and sales pitches aggressively in front of our faces.

We’ve heard this time and time again- the easiest way to grow our customers is not to lose them.

Love them or hate them, Millennials (people born between 1977 and 1997 with age range of 18-37) have been driving topics in the marketing industry in most recent years.

A devastating number of local retailers have winded down their businesses as fallen victims of this current age of internet shopping.

So, 2016 had been a daunting year for most business owners in Singapore. Any F&B entrepreneur running an operation locally would attest to that, and probably prepared to face worse this year.