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- Written by Vary Yong on
To celebrate the fact that people should be proud of being single, they are encouraged to shop online enticed with huge discounts thrown in every November 11th (known as "Single's Day" or "光棍节"), a concept made popular by China's leading e-commerce giant Alibaba.
Gross merchandise volume (GMV) reached a whopping US$17.79 billion by the end of this year's 1-day event, beating the GMV of US$14.3 billion back in 2015.
In this article, we highlight some key insights we can learn from this record-smashing event.
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- Written by iFoundries on
The ideology of having an 'online presence' no longer suffice in today's highly competitive world. Most businesses have some form of free online presence nowadays: Facebook Page, LinkedIn, Google Business Location Page, you name it.
Business owners should actually be more concerned about how their websites can help them achieve their ultimate business goals. A website is the output of a digital strategy, working alongside with other tactics like traffic generation, conversion optimization and customer retention. Each business requires a different strategy base on their intended objectives.
Don't end up with a disaster after scrimping with a cheap website design.
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- Written by Meryl Ann Oh on
With fast-changing SEO algorithms Google consistently improvises on to cleverly help searchers get access to only the most relevant and useful information, content is key for any business wanting to succeed in hauling and sustaining visitorship online.
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- Written by iFoundries on
In 2015, e-commerce sales reached $835bn in Asia – a rise of 32% from the previous year.
Having e-commerce means gaining presence nationwide for your product. To take full advantage of that, do note that e-commerce is also a changing game due to customers having different expectations and their differing demographic such as income level.
There are 3 tips to venture into the international market to reach customers who haven't heard about your products and services.
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- Written by iFoundries on
From the latest "State of Inbound Marketing in 2016" report released by HubSpot, we picked out top 5 digital marketing challenges that were faced by marketers in the South East Asia region and suggest how businesses like yours can overcome them.
The majority of the over 4,500 respondents are non-HubSpot customers hailing from marketing backgrounds in B2B, B2C, small, and mid-sized businesses. Half of the companies represented in the report generate under USD$1 million each year. With data collected from all corners of the map representing over 132 countries.
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- Written by iFoundries on
Mobile devices revolve around our lives – people use phones and tablets to discover, communicate and shop more than ever. Advertisers spotted the trends and are trying ways to reach out to these digital consumers with the latest modern marketing methods – Inbound Marketing & Social Media Marketing.
Many are confused about the difference between Inbound Marketing and Social Media Marketing. Today, we shall cover the differences between the two marketing tactics.
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- Written by iFoundries on
[Update: iFoundries is no longer a HubSpot Agency Partner. But do check with us what other marketing automation tool we are working with now that can help make your digital marketing more cost-effective.]
iFoundries is honoured to be one of the few digital agencies in Singapore to become a HubSpot Certified Agency Partner. With more than 95% of the team in iFoundries attained HubSpot inbound certification, we can confidently help companies achieve their digital marketing and inbound marketing objectives.
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- Written by iFoundries on
On 2nd of August 2016 at the inaugural Travel Agents Industry Forum, the Singapore Tourism Board (STB) and the National Association of Travel Agents Singapore (NATAS) jointly launched the Travel Agent (TA) Roadmap. The forum, held at the Raffles Convention Centre, featured a technology showcase by more than 15 vendors and information booths by various government agencies to provide information on grants and customised aid.
