Love them or hate them, Millennials (people born between 1977 and 1997 with age range of 18-37) have been driving topics in the marketing industry in most recent years.

A devastating number of local retailers have winded down their businesses as fallen victims of this current age of internet shopping.

So, 2016 had been a daunting year for most business owners in Singapore. Any F&B entrepreneur running an operation locally would attest to that, and probably prepared to face worse this year.

What does content marketing in a fashion industry look like? Are you writing about fashion trends that are already fully saturated with information alike online?

Every Food & Beverage (F&B) entrepreneur, or aspiring ones ought to know that running a business in Singapore is no walk in the park.

In earlier marketing days, blogging wasn’t taken very seriously in the business industries. Blogs were never suggested as a primary marketing communication source and were hardly involved in any SEO strategies.