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- Written by Meryl Ann Oh on
Every Food & Beverage (F&B) entrepreneur, or aspiring ones ought to know that running a business in Singapore is no walk in the park. Of 216 food business owners, 48% admitted that they are struggling to stay afloat when interviewed by SPRING Singapore for a study of the F&B landscape in 2015, last year.
It is no secret that our local F&B market is in a turbulent time.
We have witnessed the rise and fall of countless business operations unremittingly, throughout recent years.
Hang in there, our local F&B entrepreneurs.
Things are about to change.
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- Written by Meryl Ann Oh on
In earlier marketing days, blogging wasn’t taken very seriously in the business industries. Blogs were never suggested as a primary marketing communication source and were hardly involved in any SEO strategies.
Today, it is pretty obvious that the blogging industry has taken a drastic turn, increasing in huge significance when businesses realise the need to create an online presence unique from the rest.
If you take a look around today, from the largest retail chains to the smallest store brands; the majority have a blog.
Are these retail businesses just living up the hype?
Or is business blogging really essential for investment?
Better than us trying to convince you, we'd rather show it to you.
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- Written by Meryl Ann Oh on
Ambushed by tons of information online and countless strategical terms marketers have newly coined in attempt to re-brand and re-define what consists a “good web design strategy”, it is no surprise businesses across all industries find themselves right back where they started and as confused as before, after squandering tons of money developing one.
What exactly does it take for a F&B website to be considered highly competitive in latest times? And how far are you keeping up?
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- Written by Vary Yong on
To celebrate the fact that people should be proud of being single, they are encouraged to shop online enticed with huge discounts thrown in every November 11th (known as "Single's Day" or "光棍节"), a concept made popular by China's leading e-commerce giant Alibaba.
Gross merchandise volume (GMV) reached a whopping US$17.79 billion by the end of this year's 1-day event, beating the GMV of US$14.3 billion back in 2015.
In this article, we highlight some key insights we can learn from this record-smashing event.
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- Written by iFoundries on
The ideology of having an 'online presence' no longer suffice in today's highly competitive world. Most businesses have some form of free online presence nowadays: Facebook Page, LinkedIn, Google Business Location Page, you name it.
Business owners should actually be more concerned about how their websites can help them achieve their ultimate business goals. A website is the output of a digital strategy, working alongside with other tactics like traffic generation, conversion optimization and customer retention. Each business requires a different strategy base on their intended objectives.
Don't end up with a disaster after scrimping with a cheap website design.
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- Written by Meryl Ann Oh on
With fast-changing SEO algorithms Google consistently improvises on to cleverly help searchers get access to only the most relevant and useful information, content is key for any business wanting to succeed in hauling and sustaining visitorship online.
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- Written by iFoundries on
In 2015, e-commerce sales reached $835bn in Asia – a rise of 32% from the previous year.
Having e-commerce means gaining presence nationwide for your product. To take full advantage of that, do note that e-commerce is also a changing game due to customers having different expectations and their differing demographic such as income level.
There are 3 tips to venture into the international market to reach customers who haven't heard about your products and services.
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- Written by iFoundries on
From the latest "State of Inbound Marketing in 2016" report released by HubSpot, we picked out top 5 digital marketing challenges that were faced by marketers in the South East Asia region and suggest how businesses like yours can overcome them.
The majority of the over 4,500 respondents are non-HubSpot customers hailing from marketing backgrounds in B2B, B2C, small, and mid-sized businesses. Half of the companies represented in the report generate under USD$1 million each year. With data collected from all corners of the map representing over 132 countries.
