So, 2016 had been a daunting year for most business owners in Singapore. Any F&B entrepreneur running an operation locally would attest to that, and probably prepared to face worse this year.
What does content marketing in a fashion industry look like? Are you writing about fashion trends that are already fully saturated with information alike online?
Every Food & Beverage (F&B) entrepreneur, or aspiring ones ought to know that running a business in Singapore is no walk in the park.
In earlier marketing days, blogging wasn’t taken very seriously in the business industries. Blogs were never suggested as a primary marketing communication source and were hardly involved in any SEO strategies.
Ambushed by tons of information online and countless strategical terms marketers have newly coined in attempt to re-brand and re-define what consists a “good web design strategy”, it is no surprise businesses across all industries find themselves right back where they started and as confused as before, after squandering tons of money developing one.
To celebrate the fact that people should be proud of being single, they are encouraged to shop online enticed with huge discounts thrown in every November 11th (known as "Single's Day" or "光棍节"), a concept made popular by China's leading e-commerce giant Alibaba.