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With fast-changing SEO algorithms Google consistently improvises on to cleverly help searchers get access to only the most relevant and useful information, content is key for any business wanting to succeed in hauling and sustaining visitorship online.

In 2015, e-commerce sales reached $835bn in Asia – a rise of 32% from the previous year.

Having e-commerce means gaining presence nationwide for your product. To take full advantage of that, do note that e-commerce is also a changing game due to customers having different expectations and their differing demographic such as income level.

There are 3 tips to venture into the international market to reach customers who haven't heard about your products and services.   


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From the latest "State of Inbound Marketing in 2016" report released by HubSpot, we picked out top 5 digital marketing challenges that were faced by marketers in the South East Asia region and suggest how businesses like yours can overcome them.

The majority of the over 4,500 respondents are non-HubSpot customers hailing from marketing backgrounds in B2B, B2C, small, and mid-sized businesses. Half of the companies represented in the report generate under USD$1 million each year. With data collected from all corners of the map representing over 132 countries.

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Mobile devices revolve around our lives ­– people use phones and tablets to discover, communicate and shop more than ever. Advertisers spotted the trends and are trying ways to reach out to these digital consumers with the latest modern marketing methods – Inbound Marketing & Social Media Marketing. 

Many are confused about the difference between Inbound Marketing and Social Media Marketing. Today, we shall cover the differences between the two marketing tactics. 

[Update: iFoundries is no longer a HubSpot Agency Partner. But do check with us what other marketing automation tool we are working with now that can help make your digital marketing more cost-effective.]

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iFoundries is honoured to be one of the few digital agencies in Singapore to become a HubSpot Certified Agency Partner. With more than 95% of the team in iFoundries attained HubSpot inbound certification, we can confidently help companies achieve their digital marketing and inbound marketing objectives.

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On 2nd of August 2016 at the inaugural Travel Agents Industry Forum, the Singapore Tourism Board (STB) and the National Association of Travel Agents Singapore (NATAS) jointly launched the Travel Agent (TA) Roadmap. The forum, held at the Raffles Convention Centre, featured a technology showcase by more than 15 vendors and information booths by various government agencies to provide information on grants and customised aid.

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In this digital era, it's a norm for companies to have websites ready for technologically savvy consumers to browse through products and companies information.

But what most companies don't know, and is missing out in their website offer is – Meeting Consumers' Needs at Their 4 Buying Stages.

This means mixing marketing and interactivity, to induce more loyalty and engagement with your consumers.

More often than ever, companies push their offers too much which turns many consumers away while they are still at a certain buying stage.

Here, we will introduce a form of marketing that will appeal to every consumers on your digital platform;  Inbound Marketing

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Local businesses are gaining more foot traffic – hence gaining exposure and sales, thanks to Pokèmon Go as players dash to their shops to capture virtual Pokemon creatures.