choosing between social media marketing and inbound marketing

Mobile devices revolve around our lives ­– people use phones and tablets to discover, communicate and shop more than ever. Advertisers spotted the trends and are trying ways to reach out to these digital consumers with the latest modern marketing methods – Inbound Marketing & Social Media Marketing. 

Many are confused about the difference between Inbound Marketing and Social Media Marketing. Today, we shall cover the differences between the two marketing tactics. 

[Update: iFoundries is no longer a HubSpot Agency Partner. But do check with us what other marketing automation tool we are working with now that can help make your digital marketing more cost-effective.]

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iFoundries is honoured to be one of the few digital agencies in Singapore to become a HubSpot Certified Agency Partner. With more than 95% of the team in iFoundries attained HubSpot inbound certification, we can confidently help companies achieve their digital marketing and inbound marketing objectives.

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On 2nd of August 2016 at the inaugural Travel Agents Industry Forum, the Singapore Tourism Board (STB) and the National Association of Travel Agents Singapore (NATAS) jointly launched the Travel Agent (TA) Roadmap. The forum, held at the Raffles Convention Centre, featured a technology showcase by more than 15 vendors and information booths by various government agencies to provide information on grants and customised aid.

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In this digital era, it's a norm for companies to have websites ready for technologically savvy consumers to browse through products and companies information.

But what most companies don't know, and is missing out in their website offer is – Meeting Consumers' Needs at Their 4 Buying Stages.

This means mixing marketing and interactivity, to induce more loyalty and engagement with your consumers.

More often than ever, companies push their offers too much which turns many consumers away while they are still at a certain buying stage.

Here, we will introduce a form of marketing that will appeal to every consumers on your digital platform;  Inbound Marketing

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Local businesses are gaining more foot traffic – hence gaining exposure and sales, thanks to Pokèmon Go as players dash to their shops to capture virtual Pokemon creatures.

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You have heard it, the trending news about the government restriction on the internet by May 2017, leaving more than 100,000 public civil servants with no choice but to use their own devices (Mobile, Tablets, etc.) or agency-provided devices for internet usage. This ban emphasizes the ever importance to keep your website mobile friendly.

So, let's get started on the importance and a few tips of Website Optimization on Mobile/Tablet devices.

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Redesigning your website isn’t just an exercise in aesthetics. Sure, the visual elements of your newly designed website will likely get the most attention, but remember: a great website design also requires that you consider (and improve) what’s under the hood.

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We all know how important a website is to a business's online strategy. Almost every business, whether B2B, B2C, non-profit, local or global needs an online presence to reach buyers in the internet age. A company’s website is its virtual storefront.