How To Win Back The Retail Market From Ecommerce in Singapore

Ecommerce in Singapore is becoming the top market in South East Asia, according to a report from Borderfree.

The country is a "very attractive" market for cross-border ecommerce with a BorderfreeIndex (BFI) score at 4 out of possible 5 carts.

(Quoted from their report: the BFI is a proprietary measure established by Borderfree, and is meant to provide an indication of a market's relative cross-border ecommerce attractiveness, specifically from the vantage point of a U.S. retailer selling abroad. The index is comprised of proprietary Borderfree data and pivotal market indicators across five broad dimensions.)

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(Image courtesy of VIVA Foundation's Annual Review 2014)

As quoted in an Entrepreneur article by Laurel Mintz:

Inexpensive:
Wix or WordPress can be a do-it-yourself website and can be free.

Good:
For a Wordpress site designed to look like your brand, it will usually cost you around $3,500 and add an additional $2,000 or more if you need a plugin shopping cart.

Great:
At least $15,000. The price will depend on functionality, automation and design, among other components.

Here at iFoundries, we pride ourselves to only develop GREAT websites for your business because we want you to get measurable results be it sales, leads, increased efficiency/productivity or even net promoter score.

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As usual the big boys are always at the forefront on experimenting with new web strategies...

If you visit the amazon.com website now (on desktop), you will likely see a module in the center of the homepage titled "Amazon wonders...Are you a lover or a fighter?" This may actually be a data collection element for dynamic web personalization.

Important to have a mobile friendly website

Starting from 21 April 2015, Google’s mobile ranking factors will not only label your site as mobile-friendly, but will also use that to determine if your site should rank higher in the search results. So it is important that you have a mobile friendly website now.

Google has added a text label under the URL in the snippet that reads "Mobile-friendly" as the first part of the search result’s snippet. Google said it can be a “frustrating experience for our mobile searchers” to end up on a web page that is not mobile-friendly, thus they are adding the label to their mobile search results to communicate this to the searcher.

In addition to the mobile-friendly label, Google is experimenting with a new ranking algorithm for mobile friendly web sites.

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This new research conducted by Adobe in partnership with CMO Council, analysed strategies, mandates, and challenges from 648 survey respondents in Australia, South Korea, China, Hong Kong, Singapore and India.

If you do not have time to read through 56 pages of the report, we have picked up some key findings that you need to know!

Have A Web Design Strategy Not Just A Website

It is not difficult to see Facebook ads or even homepage of web design agencies in Singapore publicising free iPads, iPhones or other freebies with your website project nowadays. *Reminds us of buying socks, buy 3 get 1 free.