Content marketing VS SEO, and the debate goes on.
Marketing companies all over Singapore are going through a bulk of confusion over this.
Are they two very different things? Are they at odds with each other? So are we to be prioritising one before another?
Today, we are here to debunk all myths.
The truth is that content marketing and SEO in the modern day run together, interblend and should meld. Content marketing has not overridden or killed SEO. You do not have to pick a side. SEO demands content, content marketing is hence SEO. We create content to support our marketing objectives, and the technical aspect of it aggressively helps with our page’s SEO. Do you see now?
Here, check out the statistics below.
- According to Andrey Lipattsev, Search Quality Senior Strategist at Google, high quality content and link building are the two most important signals used by Google to rank your website for search. (Source: Search Engine Watch, 2016)
- Updating and republishing old blog posts with new content and images can increase organic traffic by as much as 111%. (Source: Backlinko, 2016)
- 62% of B2B marketers and 51% of B2C marketers have optimized their blogs for mobile in order to improve SEO. (Source: Social Media Examiner, 2016)
From content marketing to local search, there a number of SEO tricks small businesses in Singapore can apply, optimising your time and money. Today, we lay out 3 hottest content marketing and SEO tips for marketing small businesses in Singapore this year.
Top 3 Hacks For The Best Content Formula
1. Get better insights about your target audience
If you want to create content that resonates with your audience, you’ll need to learn accurate information about them.
Using Google Analytics
When gathering insights about your audience, Google Analytics will have to come to play. Segregated data will be able to give you great analysis and translatable consumer behaviour. Assessing Google Analytics’ Data Hub Activity for specific information on what is happening with your content, you can review how its performing on your social networks all at an easy glance. To get to Data Hub Activity in Google Analytics, go to Acquisition > Social > Data Hub Activity.
2. Promote your blog strategically on social media
If you’re going to blog for your business, you probably also want to have a Facebook page. The most popular social media platform can help you promote your content and grow your audience. Using Facebook’s live video upload option for real life sales advertising, or actively launching social marketing campaigns to repurpose your epic content pieces can be components of a brilliant content strategy.
3. Write at least 1000 words for your blog content
The majority of blog posts published are 500 words or shorter. Stand out and cut through the noise by putting in extra 500 words-worth of effort.
Search engines love content, especially long form content. Longer posts usually perform better, on every level. – Neil Patel (Washington analytics expert)
Take a look at the statistics gathered by Hubspot below.
A Backlinko report revealed that longer content tends to rank higher. The average first page result on Google contains 1,890 words. (Source: Backlinko, 2016)
We understand that producing comprehensive, long content is not the easiest task in the world.
Thus, below are a few great practices we gathered to help you create long form content well.
- Blog on evergreen topics that withstand time.
- Delve deep into topics, don’t just scratch the surface of a topic. Address all pain points of your target audience and go deep. This adds immense value to your readers and goes a long way for SEO.
- Write on narrow topics. The competition for broad, high-volume keywords can get really crazy. Instead of creating content to outrank the mountain of existing competitors, writing on narrower, more niche topics that you have expertise in, will get you more qualified traffic.
Top 3 Technical SEO Hacks in 2017
For SME owners who are not technologically inclined, search engine optimisation can be daunting – go for quality over quantity, advise experts.
1. Rank for your competitors’ keywords
There are many ways about using your competition to gain search traffic. Here's the best way we recommend to find your indirect competitors.
Step 1: Conduct keyword research by Googling every important keyword individually.
Step 2: For each keyword, take a note of all of the businesses that are listed for paid search engine results.
Step 3: From this list, identify who are your business' direct competitors and indirect competitors.
(Direct competitor: a company or business selling the same or similar products, to the same consumer market) Step 4: Make another list of all of the indirect competitors for each keyword. Click here for 25 online tools to help you spy and track what your competitors' keywords are and what they rank for.
2. Picture says a thousand words
Yes, we all are aware how link building helps with SEO. While it is great for more authoritative and larger businesses, it is more time consuming and tougher for smaller businesses in Singapore.
So, what now?
We recommend focusing on creating strong imagery for your content. The purpose behind this is to create intricately useful ones that other sites would use it. Eg. powerful explanatory diagrams, charts and graphs Image optimisation
SEO image optimization should be second nature for content marketers, but it’s easily overlooked. -Content Marketing Institute, Jan 2017 Click here to get your read on the most modern and applicable image optimising rules.
3. Speed it up
What is page speed?
Page speed is often confused with "site speed," which is actually the page speed for a sample of page views on a site.
Page speed can be described in either "page load time" or "time to first byte" (how long it takes for your browser to receive the first byte of information from the web server)
-Moz Not too long ago, Google has announced that a page’s site speed is crucially influential to how it ranks. Regardless, a faster page speed will undoubtedly rank and convert better.
Click here for 5 SEO tips to boost your site's page speed.
With continuous updates and changes to Google’s ranking optimization factors and search algorithms, keeping up with the latest content marketing tips along with technical SEO ones will shape how discoverable your site is and thus your customer engagement and ultimately, conversion rate..
Always remember to keep your SEO marketing strategy flexible and versatile in 2017. We hope we helped shed all light on the most bungling SEO doubts modern marketers face today! Good luck now!