Email Is Still The Best Channel to Promote Products

Email Is Still The Best Channel to Promote Products

According to data from Experian's Digital Consumer View 2015 report, email is still the best channel to promote products as promotional content in email is most likely to correlate with purchasing habits, with 64% of Asian respondents having purchased something after receiving promotional content by email.

Email is also leading as the consumers' preferred channel for communication (76% across Asia), with social media (49%) the second preference.

The Digital Consumer View 2015 (Asia) is a comprehensive study of 1,200 digital consumers from Singapore, Indonesia, Malaysia, Thailand, Hong Kong and Mainland China between the ages of 18 and 55, on channel and device behaviour as well as content preferences of the Asian digital consumer.

iMailCampaign Email Marketing Automation