Have A Web Design Strategy Not Just A Website

Have A Web Design Strategy Not Just A Website

It is not difficult to see Facebook ads or even homepage of web design agencies in Singapore publicising free iPads, iPhones or other freebies with your website project nowadays. *Reminds us of buying socks, buy 3 get 1 free.


In fact, that's one of the key reasons why the work on developing website gets commoditized; by such marketing tactics. Business owners who subscribe to such gimmicks will fail dangerously to see the true value of having their website right from the start. They compare base on price and extra freebies. Once the new websites are delivered to them, they are puzzled why they have little to no success, while their competitors who did the right thing laugh their way to the bank.

Penny wise, pound foolish.

A website should earn you more leads, more sales, more user engagements, NOT free phones and freebies!

You need a strategy, not just a website.

The ideology of having an 'online presence' does not suffice in today's competitive world. Most businesses have some form of online presence of their own nowadays, business owners should be more concerned about how their websites can help them achieve their intended objectives instead. The website is just an output of a digital strategy, together with other tactics like traffic generation, digital marketing and conversion optimization. And each business requires a different strategy of its own.

If you are unsure how to develop a digital marketing strategy, start by taking some digital marketing courses at Equinet Academy to steer your business in the right direction.

Learn about our ERP Web Design Methodology and find out how we have helped our clients achieved more than 400% ROI from their websites.

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