Mobile devices revolve around our lives – people use phones and tablets to discover, communicate and shop more than ever. Advertisers spotted the trends and are trying ways to reach out to these digital consumers with the latest modern marketing methods – Inbound Marketing & Social Media Marketing.
Many are confused about the difference between Inbound Marketing and Social Media Marketing. Today, we shall cover the differences between the two marketing tactics.
What is Inbound Marketing?
Digital marketing comprises of inbound marketing (Read in details about Inbound Marketing). You target customers who need your product/services at that point of their time. This method is not pushy nor focused on building brand awareness which is very short lived in solving a problem for your customers.
Inbound Marketing works wonder for businesses types such as e-Commerce, B2C, B2B, Travel, educational and non-profits organisations.
Benefits of Inbound Marketing for businesses:
- Search Engine Optimisation (increase your website ranking on Google, Yahoo, etc.),
- Solves problems for your customers,
- Ease your sales team acquisition of new leads, and
- Build a great identity for your corporate image.
What is Social Media?
Social media consist of several massive social networks (Facebook, Twitter, LinkedIn, Instagram to name a few). Out of 3 million internet users in Singapore, 90% of people are on social media. Most commonly active on Facebook, LinkedIn, and Twitter. Other social media platforms are Instagram and Google Plus.
For any big or small scale companies, it will be beneficial to have social media to update the Facebook audience about your business's facts and information.
- Regarding B2C companies, social media is a perfect platform. Retailers and F&B are very suitable to do Facebook marketing. Do give updates on the latest trend and products, tips and advice from your industry guru that benefits your Facebook visitors.
- Regarding B2B companies, the social platform is more of providing informational and educational topics that your corporate clients will see valuable. Providing education information related to your product/services will advocate that you are the guru in your industry.
Challenges of Reaching Customers in Facebook
1. Reduced Reach in Post
Social media is ideal for publicising your website content and your company’s offerings to a broad group of audience. However, Facebook has become too crowded with other advertisers content.
Hence, for your content to appear organically on your followers' newsfeed is much tougher due to Facebook's new algorithm.
For your Facebook posts to be reached by your fans, your followers must have interacted with any of your posts (e.g. Liked, shared, and comment). If not, your content might not appear on their newsfeed after that. Refer here for more Facebook Rules
2. Keep Track of Social Media Sales Conversions
It’s more important to use social media for brand image and awareness.
Do keep in mind of whether your social media is generating leads or sales for you as you wouldn’t want to pump in an unnecessary amount of effort and time into creating contents on Facebook that doesn’t help with translating them into sales.
Collaborating Inbound Marketing with Social Media
Social Media and Inbound marketing can work correspondently by driving traffic from social media to your website. Inbound marketing helps to connect your content to the right audience in your social media. Do remember to only post contents that are relevant to your business and useful to your customers.
After posting your content on social media, you can monitor your performance on Social Monitoring. Typically, you will want to see at least 10- 15 % increased of your overall monthly website traffic. Any traffic below that, you will need to reassess your content for improvement.
In Summary, regularly monitor and publish high-quality content:
- Track your traffic from social media to your website monthly.
- Consistently publish your content twice weekly.
Most importantly, the “social” in social media means to care about the people first, and your product/service second. A genuine, people-centred approach to engaging the stakeholder community will drive the social media strategy towards success and generate positive feedback for the organisation.
You may read some of our Inbound Marketing blog posts here:
Social Media Statistic from IDA: