Important to have a mobile friendly website

Starting from 21 April 2015, Google’s mobile ranking factors will not only label your site as mobile-friendly, but will also use that to determine if your site should rank higher in the search results. So it is important that you have a mobile friendly website now.

Google has added a text label under the URL in the snippet that reads "Mobile-friendly" as the first part of the search result’s snippet. Google said it can be a “frustrating experience for our mobile searchers” to end up on a web page that is not mobile-friendly, thus they are adding the label to their mobile search results to communicate this to the searcher.

In addition to the mobile-friendly label, Google is experimenting with a new ranking algorithm for mobile friendly web sites.

 

How do you qualify to show such a label for your web pages? Google said it depends on if GoogleBot detects the following criteria:

  • Avoids software that is not common on mobile devices, like Flash.
  • Uses text that is readable without zooming.
  • Sizes content to the screen so users don’t have to scroll horizontally or zoom.
  • Places links far enough apart so that the correct one can be easily tapped.

How is Google helping website owners to prepare for this?

 

Two Major Issues You May Encounter With Your Joomla Website

1. Googlebot blocked from crawling certain folders which contain styling files used for the responsive view.

  • Check your Joomla site's robots.txt
  • Make sure folders containing the images, JS and CSS files that are styling your responsive view is NOT blocked! (like “/incs/” “/images/” “/templates/“…)
  • Recommended to use Joomla’s standard robots.txt
    https://docs.joomla.org/Robots.txt_file

2. There are other folders in the directory that contains HTML files that are not mobile optimized.

  • For example: You may have created a new folder to contrain your HTML files like "/promo_html/" but these HTML files in this folder are not mobile optimized.
  • Update robots.txt to disallow these folders if possible.