Starting from 21 April 2015, Google’s mobile ranking factors will not only label your site as mobile-friendly, but will also use that to determine if your site should rank higher in the search results. So it is important that you have a mobile friendly website now.
Google has added a text label under the URL in the snippet that reads "Mobile-friendly" as the first part of the search result’s snippet. Google said it can be a “frustrating experience for our mobile searchers” to end up on a web page that is not mobile-friendly, thus they are adding the label to their mobile search results to communicate this to the searcher.
In addition to the mobile-friendly label, Google is experimenting with a new ranking algorithm for mobile friendly web sites.
How do you qualify to show such a label for your web pages? Google said it depends on if GoogleBot detects the following criteria:
- Avoids software that is not common on mobile devices, like Flash.
- Uses text that is readable without zooming.
- Sizes content to the screen so users don’t have to scroll horizontally or zoom.
- Places links far enough apart so that the correct one can be easily tapped.
How is Google helping website owners to prepare for this?
- Google’s mobile usability reports (most detailed, needs Webmaster Tools account):
- Google’s mobile friendly testing tool (public, anyone can check):
- Google’s Mobile Guidelines:
Two Major Issues You May Encounter With Your Joomla Website
1. Googlebot blocked from crawling certain folders which contain styling files used for the responsive view.
- Check your Joomla site's robots.txt
- Make sure folders containing the images, JS and CSS files that are styling your responsive view is NOT blocked! (like “/incs/” “/images/” “/templates/“…)
- Recommended to use Joomla’s standard robots.txt
2. There are other folders in the directory that contains HTML files that are not mobile optimized.
- For example: You may have created a new folder to contrain your HTML files like "/promo_html/" but these HTML files in this folder are not mobile optimized.
- Update robots.txt to disallow these folders if possible.