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Redesigning your website isn’t just an exercise in aesthetics. Sure, the visual elements of your newly designed website will likely get the most attention, but remember: a great website design also requires that you consider (and improve) what’s under the hood.

A flashy exterior doesn’t help much if the actual machine fails to function.

If people can’t find your website via search, and if they can’t intuitively navigate through your site’s pages and easily understand what information those pages contain, it doesn’t really matter how beautiful it looks.

When it comes to your website redesign, form and function needs to be a well-packaged deal.

So while you should absolutely add those new beautiful CTA (Call-To-Action) buttons, and add that big beautiful hero image on your homepage, don’t forget about what’s happening behind the scenes.

We’ll cover one particular portion of the less glamorous side of website redesigns: search engine optimization in this new E-book we have created for you, for free!

While the way we think about SEO is always evolving — with the focus now shifting toward optimizing content for the searchers themselves, as opposed to for the search engines — it’s still something you can’t afford to overlook.

Mistake #1: Not thinking about SEO from the start

You could spend all the money in the world on building a new, beautiful hotel with all the bells and whistles. But if no one knows how to find your hotel, you’ll never do any business.

Mistake #2: Not doing an audit of your existing site

Before you bust out the wrecking ball and start demolishing your soon-to-be-forgotten site, make sure you take the time to examine it to determine what’s working and what isn’t.

Mistake #3: Failing to identify (and include) commonly searched keywords

It’s a new era for SEO, an era where you can no longer keyword-stuff your way to search ranking success. Nowadays, if Google finds out that you are blatantly overusing (or hiding) keywords on your site, your credibility (and rankings) could take a serious hit.

To learn more about SEO mistakes to avoid during your next website redesign as shared by industry experts, download our free E-book now by clicking the banner below.

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