The marketing industry in Singapore is extremely challenging and dynamic because it must meet the ever-changing expectations and desires of consumers.
Every year, marketers and businesses scramble to assemble a new digital marketing strategy to improve conversion rates since the behaviour of users on various digital platforms changes consistently and significantly. Also, new and disruptive technologies compel marketers like us to evolve our best practices. Marketers today, are expected to be revenue drivers too.
Technology has turned the world into a global village, connecting people from all different countries and markets seamlessly. As marketing innovation continuously advances, it is understandable why some organisations drop out, having a hard time keeping up. However, the good news is that with new marketing inventions and protocols, there will definitely be brand new opportunities for business.
At iFoundries, we love reviewing marketing strategical practices at the end of each year, and before this one ends, we've put together a summary of articles we've written this year for businesses in Singapore to catch up on by 2019, so as to succced in the forthcoming one.
(Smart Insights, 2019)
We've all had the opportunity to experience chatbots while trying to book a restaurant, a flight or settle some financial matters through our personal banking platforms
Chatbots saved businesses $300,000 on average last year, and they continue to increase user efficiencies, drive conversions and engage consumers. Businesses are also reporting significant savings.
Hiring an individual to monitor and communicate with visitors on your website can be expensive, but chatbots save costs by answering questions on your behalf.
Find out in this article how to decide if your business really needs a chatbot moving forward in the year 2020.
2. How Singapore SMEs Can Benefit From The Latest EDG Grant To Defray Crucial Marketing & Sales Alignment Costs
Your marketing and sales teams are like the bread and butter of your company. In 2019, the alignment between these two teams is more critical and urgent that ever due to changed customer's buying behaviour.
The lack of alignment between sales and marketing is failing businesses across the globe. So much so, that misalignment is costing businesses, including yours, trillion of dollars per year. Successful companies leverage on marketing and sales alignment to boost their revenues by 30% or more.
The latest Enterprise Development Grant (EDG) can help local companies subsidize up to 70% of project costs or for any qualifying activities.
In this article, we discuss why we are best positioned to help business owners use this grant to navigate business success in 2020, through the crucial alignment of their marketing and sales departments.
Marketing automation, a software that provides a collection of qualified leads and valuable informational data about each and every of those leads, is definitely not just for marketing teams. Its functions impact the whole sales process and will determine the quality of your customers’ entire sales experience.
Embracing technology in 2020 is an absolute must for the modern marketer.
In today’s digital landscape, marketing automation has become a fundamental building block of productivity and efficiency and according to Hubspot, perhaps the most powerful tool marketers have at their disposal. Furthermore, marketing automation can be the key that enables small startups to compete with larger organizations on an equal field.
If you haven’t yet jumped on the automation bandwagon, learn in this article why 2020 should be the year you do.
Powered by changes in consumer behavior, the internet economy continues to grow at an unprecedented pace. It has soared to $100 billion for the first time in 2019, more than tripling in size over the last four years. e-Commerce and Ride Hailing continue to beat the most optimistic of predictions.
Just over a decade ago, almost four in five Southeast Asians had no internet connectivity and limited access to the internet. Today, Southeast Asians are the most engaged mobile internet users in the world. There are 360 million internet users in the region, and 90% of them connect to the internet primarily through their mobile phones. Online Media and Online Travel keep growing at a steady rate, with ample room to expand further. By 2025, the internet economy is expected to grow to $300 billion.
In this report, we dive down to the important details you need to know as an SME in Singapore, so you can benefit from this thriving internet economy.
5. Upfront Marketing Funding For Small Businesses Who Are Ready To Grow With Marketing Financing
Only half of SMEs were eligible for financing last year. The lack of funding is a major challenge for SMEs adapting to evolving customer demands, failing to innovate.
Reports show that there has been little improvement in SMEs' access to necessary capital to finance their business.
The adoption of technologies have made SMEs vulnerable to new threats. With the speed of change in the global economy, SMEs find it difficult to face challenges and compete in the market. Poor cash flow and low annual revenue stall their opportunities.
2020 will be ever more competitive and the appropriate allocation and usage of digital marketing funds in this all-digital business landscape can make or break a business.
Find out in this article where local companies can get the marketing funding they need, while growing their business with the right strategies simultaneously.
Something could work right now, but it won’t last forever…
The world of marketing continues to evolve every year, and 2020 will not be different.
With 2020 approaching near, many businesses in Singapore are enroute on their digital transformation journey or are still planning their digital strategy. The government has been rolling out digital transformation blueprint for almost all industries with 3 major industries in 2020 leading the change.
Look out for our next upcoming article highlighting predicitive key trends for 2020 and what leading marketers in Singapore should be getting geared up for.
We will be unveiling new and exciting content throughout next year, so stay ahead of the game with us.