We all know how important a website is to a business's online strategy. Almost every business, whether B2B, B2C, non-profit, local or global needs an online presence to reach buyers in the internet age. A company’s website is its virtual storefront.
A recent survey by 1&1 Internet reported that up to 40% of small-to-medium sized businesses still don’t have a website.
Shockingly, a recent survey by 1&1 Internet reported that up to 40% of small-to-medium sized businesses still don’t have a website. Even if you’re on social media, operating without a website is just silly. A website is an essential piece of your online marketing strategy.
Whether you’re looking to build your first website, or if your existing site just isn’t getting the traffic or leads you were hoping for (because your website lacks a strategy), you may wonder what it really takes to have a great website.
Having a website alone isn’t the key to great results. Instead, it’s the ability turn your website into an inbound marketing machine. Your website has a hefty goal and it needs to wear many hats.
A website needs to not just exist, it needs to perform. It needs to attract visitors, educate them and convince them to buy. But I know what you’re thinking - easier said than done.
Now before you go on to engage web design services for your business, we want you to download our free e-book to understand how the top critical elements of an optimal website can help you drive more traffic, leads and sales online. Click the banner below to download now!